Craft Beer — Product Development
Peruvian Craft Beer developed to celebrate heritage by its cultural diversity and revolutionize the craft beer market thru its quality and high drinkability, making a popular beer for everyone.
A particular project where we were approached to develop a brand that would reflect south american spirit and identify its culture. We found the inspiration in the yearly event held in a honor of Virgin Candelaria, that celebrates Peruvian heritage uniting people from all over Peru in form of dance and amazing costumes making a unique spectacle of colors which truly represent Candelaria.
client Vicuña Beer Factory
Creative & Art Direction Branding Packaging